In my last post, I described the basics for processing Adobe Analytics Click Stream Data Feeds using Hadoop. While the solutions outlined there will scale remarkably well, there is a more memory efficient way to do it. Having this flexibility is nice if you have lots of CPU cores available but not as much ram. […]
Tag: optimization
Marketing Mix Model for All: Using R for MMM
Understanding the ROI across all of your paid marketing channels is a top priority for senior-level executives across every industry and every geographical market. Getting a clear sense of the ROI on each channel allows companies to answer really important questions. For example: What will happen if I increase my Email spend by 20%? What […]