Visualizing the Customer Journey with R and Adobe Analytics Data Feeds

Follow @trevorwithdata Much has been said regarding the benefits of multi-touch or algorithmic attribution models to¬†understanding your customers’ conversion paths, but running analyses merely¬†looking at some numbers in a table doesn’t quite inspire insight in the same way that a well-constructed visualization can. So, in this post, I’m going to give you two great ways […]

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