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Tag: customer attributes

Propensity Scoring in Adobe Analytics Using Data Feeds and R

May 13, 2017April 30, 2022 Trevor Paulsen

Follow @trevorwithdata When I was a kid, my favorite TV gameshow was “The Price Is Right” – it’s flashy, fun, and to this day I still love watching it – that is except for one thing: the ads.  I still find it obnoxious to be bombarded by annoying (and sometimes gross) TV ads about hemorrhoid […]

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Importing Statistical Models from R into Adobe Analytics Using Customer Attributes

April 10, 2017April 30, 2022 Trevor Paulsen 2 Comments

Follow @trevorwithdata One of the most common problems I hear from data scientists is that it’s incredibly difficult to make a statistical model useful to an entire organization.  Oftentimes, a skilled data scientist will build an awesome model and do some amazing analysis, only to have it wind up in some Power Point presentation that […]

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Recent Posts

  • Automating Analytics Data Quality with ChatGPT and R
  • How to Create Alerts for Adobe Analytics Using R and Slack
  • How to Get Data From R into the Adobe Experience Platform
  • Customer Journey Analytics and R: How to Escape SQL Hell With cjar
  • A Guide to Using R with the Adobe Experience Platform Query Service

Recent Comments

  • Trevor Paulsen on Attribution Theory: The Two Best Models for Algorithmic Marketing Attribution – Implemented in Apache Spark and R
  • SHUCHI JAIN on Marketing Mix Model for All: Using R for MMM
  • Casual reader on Amp Up Your A/B Testing Using Raw Analytics Data, Apache Spark, and R
  • Nissanka Wickremasinghe on Attribution Theory: The Two Best Models for Algorithmic Marketing Attribution – Implemented in Apache Spark and R
  • Jared Stevens on Using Adobe Analytics Data Feeds and SQL for Basic Reporting

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