Follow @trevorwithdata One of the most common problems I hear from data scientists is that it’s incredibly difficult to make a statistical model useful to an entire organization. Oftentimes, a skilled data scientist will build an awesome model and do some amazing analysis, only to have it wind up in some Power Point presentation that […]
Tag: clustering
Clustering Your Customers Using Adobe Analytics Data Feeds and R
Follow @trevorwithdata Theodore Levitt was a famous Harvard economist who is famous for his definition of corporate purpose, which he proposed was not merely making a profit, but instead creating and keeping customers. One of my favorite quotes comes from his book, The Marketing Imagination, in which Levitt says, “If you’re not thinking segments, you’re not thinking.” […]