Follow @trevorwithdata Theodore Levitt was a famous Harvard economist who is famous for his definition of corporate purpose, which he proposed was not merely making a profit, but instead creating and keeping customers. One of my favorite quotes comes from his book, The Marketing Imagination, in which Levitt says, “If you’re not thinking segments, you’re not thinking.” […]
Tag: adobe analytics
Visitor Level Aggregations Using R and Adobe Analytics Data Feeds
Follow @trevorwithdata Visitor level aggregations (or as I like to call them, “visitor rollups”) are one of the most useful and meaningful things you can do with an Adobe Analytics data feed. If you ever want to do cluster analysis to find interesting marketing segments, propensity modeling to find likely converters, or product affinity analysis for cross […]
How to Setup Adobe Analytics Data Feeds
Follow @trevorwithdata As of February 16 of this year, you can now setup and manage Adobe Analytics’ data feeds right in the UI. This is super helpful, because you no longer have to rely on Adobe Customer Care to help you set this up! If you don’t know what data feeds are, they’re basically the log […]