Intelligent alerting has been one of the most popular features of Adobe Analytics since its release years ago. It’s impossible to keep an eye on your data 24/7, and alerts are an excellent way to prevent missing out on important trends in your metrics over time. And while there are lots of amazing things you […]
Category: AEP
Customer Journey Analytics and R: How to Escape SQL Hell With cjar
In my last post, I illustrated how to use R with the Adobe Experience Platform (AEP) Query Service to query your raw data with analysis-supercharging tools like dbplyr without having to know any SQL. While I’m a big fanboy of R and dbplyr, if I’m honest, there are some things that SQL and dbplyr just […]
A Guide to Using R with the Adobe Experience Platform Query Service
If you haven’t yet heard of Adobe’s Customer Journey Analytics (CJA), it’s a mighty step up from the old world of digital analytics that many of us come from – and it’s completely transforming the way companies analyze and think of their customers’ end to end experience. CJA is powerful in many ways because it […]